Winner: Best Direct Engagement through Social & Digital Media
MarketPlace PHL is a proud 2025 Moodie Award Winner! Presented by The Moodie Davitt Report, the team from PHL Food and Shops, operated by MarketPlace PHL, has won “Best Direct Engagement through Social & Digital Media.”
MarketPlace PHL Vice President and General Manager Mel Hannah says about the activation: “our Eagles-themed ‘PHL Fan Zone’ was a true rallying point, bringing the energy of game days directly into the airport. With each Eagles victory, we updated the space, reflecting the team’s journey, culminating in their Super Bowl championship. Fans took photos and shared their Philly pride throughout the season.”
Here is what the judges had to say:
- A very good campaign and great use of Instagram on this special occasion.
- Powerful multi-platform activation blending real-world fan experiences with digital amplification. Seamless synergy between live events, influencer-style content, and community-driven social sharing. Outstanding engagement metrics and proven commercial impact. Emotional, strategic, and measurable.
- The campaign’s innate simplicity is what makes it work. A simply excellent engagement of an airport connecting with its passenger base.
Congratulations to all the Moodie winners! Learn more about the 2025 Moodies here.
