We are proud to announce that MarketPlace PHL has won the “Travel, Hospitality or Tourism Video” Award from Ragan Communications and PR Daily’s Video, Visual & Virtual Awards 2025!
The annual Runway PHL event at MarketPlace PHL reimagined the busiest concourse as a stage for self-expression, wellbeing and product demonstrations tied to travel, turning a terminal walkway into a curated passenger experience that promoted retail discovery, human connection and holiday shopping.
Organizers centered the community by casting volunteer airport employees from a wide range of job roles as models and styling looks sourced entirely from PHL’s 60-plus retailers to show that fashion and self-care belong everywhere and to support in-terminal merchants during peak travel.
Miss Pennsylvania, Page Weinstein, served as guest emcee, and she used her aviation background and public platform to connect with passengers and staff and to make beauty aspirational and approachable.
Between runway sets, organizers staged free mini-massages, live skincare demos and merchant consultations that invited travelers to sample products, extend dwell time and shift the terminal experience from passive waiting to active participation.
A live DJ, heavy branded signage, targeted social sharing, and local media attention created a high-energy atmosphere, while on-site shopping connected the show directly to commercial outcomes and the airport’s broader strategy to be seen as a travel and lifestyle destination.
The event drew travelers, employees and local coverage, inspired digital engagement across concessions channels and showcased an accessible fashion and wellbeing program designed for a transient audience.
As a model for blending team member activation, passenger engagement, and community partnership, the project demonstrated a clear playbook for airports to integrate fashion, beauty and wellbeing into the passenger journey and elevate retail performance and brand perception.
We are also proud to have won Honorable Mention in the “Sizzle Reel” category, featuring our one-of-a-kind PHL Fan Zone! We partnered with Pepsi to introduce our Philadelphia Eagles pop-up activation, located between Terminals D and E. This activation brought the Philly energy and excitement to PHL, providing a unique space for selfies and photo ops as travelers made their way to their gates.
